Projects
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VR Surgical Challenge – Test Your Precision
Client: Teleflex
Project Type: Virtual Reality Simulation | Medical Training Gamification | Experiential Brand Activation
The Brief
Teleflex, a global leader in medical technologies, approached NXT Interactive to design an immersive and interactive VR experience that would bring their Weck™ Clip Appliers and Hem-o-lok™ Locking Ligation System to life in a high-impact, educational, and competitive format.
The goal was to create a hands-on surgical challenge that allowed healthcare professionals and event attendees to test their precision, timing, and control using Teleflex’s signature surgical instruments—within a gamified virtual environment.
The challenge needed to strike the right balance between medical authenticity and interactive engagement, giving users a realistic sense of surgical precision while keeping the experience approachable, intuitive, and thrilling.
Our Solution
NXT Interactive developed a custom-built Virtual Reality experience that transformed Teleflex’s surgical instruments into an interactive, skill-based challenge. Using VR motion controllers, participants were invited to “aim and lock” onto designated anatomical hotspots at the Human organs, virtually inside the human body, mimicking the dexterity required in real surgical procedures.
Each round tested users’ accuracy, speed, and timing as they used the Weck™ Clip Appliers and Hem-o-lok™ System to perform virtual ligations and placements under time constraints. With every successful target hit, users earned points that contributed to their overall performance score.
The result was a dynamic and competitive simulation that not only showcased the precision and reliability of Teleflex tools but also turned complex surgical techniques into an engaging and memorable brand experience.
