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TAQA: Discovering Careers Through an AI-Powered Experience
Finding the right career can be confusing, especially when people are unsure where their interests and strengths truly lie. To make career exploration easier and more engaging, TAQA partnered with NXT Interactive to design an experience-based, AI-powered career recommendation solution.
Instead of long tests or complicated assessments, this solution uses simple questions, visual cues, and AI insights to help individuals understand which career paths suit them best.
What Makes This Career Discovery Experience Different?
The TAQA Career Discovery experience is designed to feel natural, interactive, and personal. It focuses on how users respond, react, and engage—rather than just what they select.
Key Features of the Experience
Simple Onboarding
Users begin with a clean, easy-to-use interface that requires no prior knowledge or effort.Quick, Guided Questions
The system asks a few easy questions to understand interests, preferences, and inclinations.Image-Based Career Exploration
Users are shown images related to different career fields, making the experience visual and intuitive rather than text-heavy.Expression-Based AI Analysis
The AI observes user expressions and reactions while viewing career-related images to understand what truly resonates with them.Built-in Camera Integration
Users capture their photo during the experience, adding a personal and human touch to the interaction.
AI That Works in Real Time
Behind the scenes, AI processes all inputs instantly—combining answers, visual preferences, and expressions to identify suitable career paths.
How AI Adds Value
Analyzes interests and emotional responses together
Identifies patterns and strengths automatically
Delivers career recommendations within moments
Makes the process feel like a conversation, not a test
Personalized Career Card Output
At the end of the experience, users receive a personalized digital career card.
What the Career Card Includes
Career fields the user is most suited for
A visual layout featuring the user’s image
Easy-to-understand recommendations
A memorable and shareable format
This replaces long reports with a simple, meaningful takeaway.
Why This Solution Matters
The TAQA AI-powered Career Discovery experience shows how technology can guide people toward better decisions when designed thoughtfully.
Key Impact
Removes confusion from career exploration
Encourages self-awareness and confidence
Combines AI, design, and human behavior
Creates a future-ready, insight-driven experience
By blending intuitive design with AI intelligence, NXT Interactive helped TAQA build a solution that empowers individuals—one career insight at a time.
