Projects

/

Tangible Touch Table Experience

Tangible Touch Table Experience

Tangible Touch Table Experience

Tangible Touch Table Experience

Where Physical Interaction Meets Digital Intelligence

NXT Interactive recently delivered a cutting-edge Tangible Touch Table — an experiential installation that blends physical objects with digital content. Instead of traditional touchscreens, this solution allows users to place, move, rotate, or tap physical tokens on a table surface to trigger dynamic digital responses. The result is a seamless fusion of tactile interaction and immersive multimedia, designed to elevate brand storytelling, learning experiences, and product showcases.

Where Physical Interaction Meets Digital Intelligence

NXT Interactive recently delivered a cutting-edge Tangible Touch Table — an experiential installation that blends physical objects with digital content. Instead of traditional touchscreens, this solution allows users to place, move, rotate, or tap physical tokens on a table surface to trigger dynamic digital responses. The result is a seamless fusion of tactile interaction and immersive multimedia, designed to elevate brand storytelling, learning experiences, and product showcases.

Project Objective


The aim of the project was to create an interactive, intuitive and highly engaging platform that:


  • Encourages hands-on exploration

  • Presents information in a playful yet structured format

  • Strengthens brand presence through a multi-sensory experience

  • Makes complex content easy to understand through physical-digital engagement

NXT Interactive designed the Tangible Touch Table as an iconic centrepiece for the client’s space — an installation meant to attract visitors, spark curiosity, and drive deeper understanding.

Project Objective


The aim of the project was to create an interactive, intuitive and highly engaging platform that:


  • Encourages hands-on exploration

  • Presents information in a playful yet structured format

  • Strengthens brand presence through a multi-sensory experience

  • Makes complex content easy to understand through physical-digital engagement

NXT Interactive designed the Tangible Touch Table as an iconic centrepiece for the client’s space — an installation meant to attract visitors, spark curiosity, and drive deeper understanding.

How It Works: The Technology Behind the Experience


1. Tangible Object Recognition

Each physical token (e.g., pucks, markers, mini objects) carries a unique identifier.
When placed on the table:


  • The system detects its position

  • Recognises what token it is

  • Triggers relevant on-screen content

This could be videos, 3D models, infographics, text, animations, or transitions.


2. Large Multi-Touch Surface

High-resolution interactive table surface supports:


  • Multi-touch

  • Multi-user interaction

  • Smooth gesture-based navigation

Participants can pinch, zoom, drag, rotate and explore in groups.


3. Real-Time Interactive Engine

Built using custom software (e.g., Unity, Unreal, or proprietary engines), the system:


  • Responds instantly to physical movement

  • Animates transitions smoothly

  • Displays layered content interactively

The experience feels fluid, modern, and natural.


4. Custom Interface Design

NXT Interactive created:


  • Bespoke UI layouts

  • Brand-consistent imagery

  • Dynamic motion graphics

  • Engaging transitions


Everything was crafted to reflect the client’s visual identity.

How It Works: The Technology Behind the Experience


1. Tangible Object Recognition

Each physical token (e.g., pucks, markers, mini objects) carries a unique identifier.
When placed on the table:


  • The system detects its position

  • Recognises what token it is

  • Triggers relevant on-screen content

This could be videos, 3D models, infographics, text, animations, or transitions.


2. Large Multi-Touch Surface

High-resolution interactive table surface supports:


  • Multi-touch

  • Multi-user interaction

  • Smooth gesture-based navigation

Participants can pinch, zoom, drag, rotate and explore in groups.


3. Real-Time Interactive Engine

Built using custom software (e.g., Unity, Unreal, or proprietary engines), the system:


  • Responds instantly to physical movement

  • Animates transitions smoothly

  • Displays layered content interactively

The experience feels fluid, modern, and natural.


4. Custom Interface Design

NXT Interactive created:


  • Bespoke UI layouts

  • Brand-consistent imagery

  • Dynamic motion graphics

  • Engaging transitions


Everything was crafted to reflect the client’s visual identity.

Key Features of the Tangible Touch Table


Multi-User Collaboration

Multiple users can interact simultaneously, making it ideal for:


  • Museums

  • Corporate showrooms

  • Innovation labs

  • Sales center

  • Exhibitions

Physical-to-Digital Storytelling

Each physical token represents a theme, product, concept or location.
As users move the objects, the table responds — creating a memorable learning journey.


High Engagement & Retention

Tactile + visual + interactive = deep recall.
People love touching, experimenting, and discovering.


Scalable & Customizable

The experience can be:


  • Expanded with more tokens

  • Updated with new content

  • Skinned with different themes

  • Installed in various table sizes

Analytics-Ready

Optional back-end integration allows:


  • Tracking interactions

  • Identifying user patterns

  • Measuring token usage

  • Capturing dwell time

Perfect for events where insights matter.


What Visitors Experienced

The installation acted as a digital storytelling hub.
Visitors could place different objects on the table to explore:


  • Brand history & milestones

  • Product lines & specifications

  • Interactive 3D models

  • Process flows

  • Maps & timelines

  • Simulations or animations

The experience created moments of surprise, curiosity, and collaboration — turning passive visitors into active participants.


NXT Interactive’s Role

NXT Interactive provided an end-to-end solution:


  • Concept development

  • UI/UX design

  • Content creation

  • Software development

  • Object recognition integration

  • Hardware deployment

  • Testing & on-site installation

  • Event support and maintenance

The project demonstrated NXT’s expertise in blending physical interaction with immersive digital technology — creating a solution that feels futuristic, intuitive, and unforgettable.


Impact & Outcome

The Tangible Touch Table became one of the most talked-about features of the event/space. It delivered:


  • Higher footfall

  • Longer visitor engagement time

  • Increased understanding of complex content

  • Strong social-media-friendly moments

  • A premium, futuristic brand perception

It proved that interactive tangible technology can transform how audiences consume stories, learn, and make decisions.

Key Features of the Tangible Touch Table


Multi-User Collaboration

Multiple users can interact simultaneously, making it ideal for:


  • Museums

  • Corporate showrooms

  • Innovation labs

  • Sales center

  • Exhibitions

Physical-to-Digital Storytelling

Each physical token represents a theme, product, concept or location.
As users move the objects, the table responds — creating a memorable learning journey.


High Engagement & Retention

Tactile + visual + interactive = deep recall.
People love touching, experimenting, and discovering.


Scalable & Customizable

The experience can be:


  • Expanded with more tokens

  • Updated with new content

  • Skinned with different themes

  • Installed in various table sizes

Analytics-Ready

Optional back-end integration allows:


  • Tracking interactions

  • Identifying user patterns

  • Measuring token usage

  • Capturing dwell time

Perfect for events where insights matter.


What Visitors Experienced

The installation acted as a digital storytelling hub.
Visitors could place different objects on the table to explore:


  • Brand history & milestones

  • Product lines & specifications

  • Interactive 3D models

  • Process flows

  • Maps & timelines

  • Simulations or animations

The experience created moments of surprise, curiosity, and collaboration — turning passive visitors into active participants.


NXT Interactive’s Role

NXT Interactive provided an end-to-end solution:


  • Concept development

  • UI/UX design

  • Content creation

  • Software development

  • Object recognition integration

  • Hardware deployment

  • Testing & on-site installation

  • Event support and maintenance

The project demonstrated NXT’s expertise in blending physical interaction with immersive digital technology — creating a solution that feels futuristic, intuitive, and unforgettable.


Impact & Outcome

The Tangible Touch Table became one of the most talked-about features of the event/space. It delivered:


  • Higher footfall

  • Longer visitor engagement time

  • Increased understanding of complex content

  • Strong social-media-friendly moments

  • A premium, futuristic brand perception

It proved that interactive tangible technology can transform how audiences consume stories, learn, and make decisions.

Similar Projects

Similar Projects

Similar Projects

HSBC Digital Transformation

Designed and developed an interactive multi-lingual touch-app based quiz to collect real-time user feedback from credit card users of HSBC, a leading global bank that offers a variety of financial products and services.

Digital Transformation

HSBC Digital Transformation

Designed and developed an interactive multi-lingual touch-app based quiz to collect real-time user feedback from credit card users of HSBC, a leading global bank that offers a variety of financial products and services.

Digital Transformation

HSBC Digital Transformation

Designed and developed an interactive multi-lingual touch-app based quiz to collect real-time user feedback from credit card users of HSBC, a leading global bank that offers a variety of financial products and services.

Digital Transformation

Skeleton Tracking Game

Designed and developed an immersive virtual site for Penfolds Wines, where users can experience the journey of wine making. Addtionally users can learn about the history of the vineyards, the founders of Penfolds before placing their order.

Digital Transformation

Skeleton Tracking Game

Designed and developed an immersive virtual site for Penfolds Wines, where users can experience the journey of wine making. Addtionally users can learn about the history of the vineyards, the founders of Penfolds before placing their order.

Digital Transformation

Skeleton Tracking Game

Designed and developed an immersive virtual site for Penfolds Wines, where users can experience the journey of wine making. Addtionally users can learn about the history of the vineyards, the founders of Penfolds before placing their order.

Digital Transformation

Brand logo
A place where reality gets a makeover!

Let’s work together to turn your dream project into reality.

Get In Touch

Feel free to reach us at :
info@nxtinteractive.com

NXT Interactive- FZ LLC

FOB51899

Compass Building,

Al Shohada Road,

AL Hamra Industrial Zone-FZ,

Ras Al Khaimah, United Arab Emirates

Call us @ +971 50 937 5136

NXT INTERACTIVE

© All Right Reserved by NXT Interactive - 2026

Brand logo
A place where reality gets a makeover!

Let’s work together to turn your dream project into reality.

Get In Touch

Feel free to reach us at :
info@nxtinteractive.com

NXT Interactive- FZ LLC

FOB51899

Compass Building,

Al Shohada Road,

AL Hamra Industrial Zone-FZ,

Ras Al Khaimah, United Arab Emirates

Call us @ +971 50 937 5136

NXT INTERACTIVE

© All Right Reserved by NXT Interactive- 2026

Brand logo
A place where reality gets a makeover!

Let’s work together to turn your dream project into reality.

Get In Touch

Feel free to reach us at :
info@nxtinteractive.com

NXT Interactive- FZ LLC

FOB51899

Compass Building,

Al Shohada Road,

AL Hamra Industrial Zone-FZ,

Ras Al Khaimah, United Arab Emirates

Call us @ +971 50 937 5136

NXT INTERACTIVE

© All Right Reserved by NXT Interactive - 2026