Introduction

Product launches in Saudi Arabia are becoming more interactive than ever. With audiences in Riyadh and Jeddah expecting innovation and entertainment in equal measure, gesture-based games are emerging as one of the most effective ways to capture attention and create lasting impressions.

Using motion sensors and real-time body tracking, these experiences transform brand activations into playable digital environments — where visitors can interact, compete, and learn without ever touching a screen or controller.

How Gesture Games Work

Gesture-based systems rely on depth cameras and motion sensors that detect a participant’s movements. Each motion — such as waving, jumping, or leaning — is mapped to on-screen actions, allowing participants to control characters, objects, or animations through natural gestures.

At a product launch, this means visitors can:

• Steer a virtual car using their hands.

• Assemble a digital product component with motion commands.

• Unlock a reward by matching gestures to the brand’s visual identity.

The setup requires minimal space and no handheld devices, making it ideal for high-traffic venues or mall-based activations.

Why Brands in Riyadh and Jeddah Are Adopting Gesture-Based Experiences

1. Instant Audience Attraction

Gesture games create movement and energy in a booth or launch zone. Spectators are drawn in by the visual dynamism, while participants enjoy the simplicity of play — no learning curve, no downloads, just motion-based interaction.

2. Safe, Touch-Free Engagement

Following post-pandemic preferences, these games eliminate the need for shared surfaces or controllers. This has made them particularly popular for family-oriented events and public installations in Riyadh shopping malls and Jeddah waterfront spaces.

3. Strong Brand Recall Through Play

When audiences physically engage with a product message, they remember it. Brands that link gameplay outcomes to product attributes — such as speed, precision, or sustainability — reinforce messaging through action rather than display.

4. Versatility Across Industries

Gesture games work equally well for automotive, tech, FMCG, and lifestyle brands. Each experience can be customized to reflect product features, target audience, and campaign visuals.

Technology in Action

NXT Interactive develops gesture-based activations using advanced motion sensors, custom 3D design, and responsive content frameworks. Each setup is calibrated for its specific venue — whether it’s an enclosed stage, mall atrium, or exhibition stand.

Common modules include:

• Leaderboard Integration – to encourage competition among participants.

• Custom Animations – synced with the brand’s theme or product launch visuals.

• Photo Capture Add-ons – allowing players to share their participation online.

In Riyadh’s tech expos and Jeddah’s retail events, these setups have proven effective at increasing dwell time and converting casual visitors into engaged participants.

Benefits for Event Organizers

• Quick installation and removal for temporary activations.

• Scalable setup — single-screen or multi-station format.

• Real-time engagement tracking.

• High visual impact with minimal hardware.

• Strong shareability for social media campaigns.

These features make gesture games a cost-efficient yet premium option for interactive brand communication.

Conclusion

Gesture-controlled games are redefining how product launches are experienced in Saudi Arabia. They bring audiences closer to brands — not through messages on a screen, but through active participation.

As event engagement in Riyadh and Jeddah continues to evolve, NXT Interactive remains a key partner in designing touchless, motion-driven experiences that turn every launch into a memorable, playable story.