When the Crowd Becomes the Canvas

From the bustling avenues of Riyadh Season to the glowing domes of AlUla Moments, Saudi Arabia’s mega events are redefining what live experiences can be. Audiences no longer want to simply attend—they want to star in the story.

That’s the inspiration behind NXT Interactive’s Interactive Rotoscope Wall — a motion-tracking installation that turns every participant into a work of art. With every step, wave, and dance move, the wall mirrors silhouettes in radiant, animated outlines—blurring the line between human movement and digital art.

It’s not just an attraction. It’s a selfie revolution in motion.

What Makes the Rotoscope Wall So Captivating?

At its core, the technology combines real-time motion tracking, AI-assisted rendering, and projection design. Visitors move freely in front of a large LED or projection wall, and within milliseconds, their figures appear on screen as glowing line-art animations.

Each person becomes part of a shared artwork — creating a constantly evolving mural of motion, color, and emotion. For festivals, pavilions, or retail activations, it’s the kind of experience that stops people in their tracks and fills phones with shareable moments.

Designed for Saudi Arabia’s Mega Event Energy

Saudi Arabia’s event calendar has exploded under Vision 2030, from Jeddah Season to Riyadh Nights.
NXT Interactive designed the Rotoscope Wall with these vibrant, high-footfall environments in mind:

• Crowd-friendly: Works effortlessly with hundreds of visitors per hour.

• Social-media-ready: Every motion becomes content, driving organic reach.

• Culturally adaptable: Custom backgrounds, motifs, and themes can integrate Arabic calligraphy, heritage symbols, or event branding.

It’s a digital canvas that celebrates creativity, unity, and joy—values deeply rooted in the Saudi cultural renaissance.

How NXT Interactive Makes It Happen

1. Motion-Tracking Precision
Our system uses depth-sensing cameras and AI-assisted skeletal tracking to detect movement with cinematic accuracy—even in crowded environments or variable lighting.

2. Real-Time Rendering Engine
NXT’s proprietary software converts live motion into stylized rotoscope animation, adjusting line thickness, color, and effects based on user intensity and proximity.

3. Scalable Setup for Any Venue
From an indoor museum to an outdoor festival ground, the Rotoscope Wall scales easily, with custom LED dimensions and projection mapping options.

4. Optional Leaderboards & Social Capture
To extend engagement, NXT can integrate branded leaderboards, photo capture stations, or QR downloads—allowing visitors to take home their animated moment.

The Power of Playful Connection

What makes the Rotoscope Wall truly remarkable is its universality.
Language barriers disappear; age doesn’t matter. The interaction is instinctive. A family, a tourist, or a performer—all engage equally through movement and expression. That’s why Saudi event organizers love it: it transforms massive audiences into collaborative creators, each adding their own spark to the spectacle.

Why NXT Interactive Leads in Saudi Arabia’s Experiential Wave

With activations already spanning Dubai, Riyadh, and Jeddah, NXT Interactive specializes in building experiences tailored to Middle Eastern audiences—where innovation meets cultural respect. Our Saudi partnerships under Vision 2030 focus on celebration, inclusion, and creativity—the same values that define our technology.

We don’t just design installations; we design moments of connection.

Conclusion: Every Movement Tells a Story

At today’s Saudi mega events, audiences aren’t just watching history unfold—they’re moving through it. The Interactive Rotoscope Wall captures that motion, turns it into art, and sends it back into the world as shareable, unforgettable joy.

Want to make your next event the most talked-about in the Kingdom?
Connect with NXT Interactive to design an interactive experience that brings people—and stories—to life.