Dec 16, 2025
Saudi Arabia’s commercial landscape is experiencing increasing diversification, especially across retail, tourism, cultural events, and public exhibitions. As activation strategies evolve, brands and institutions are prioritising interactive experiences that create memorable engagement while maintaining operational efficiency and safety.
Catch Master, developed by NXT Interactive, is a motion-controlled digital experience designed to integrate real physical products — such as bottled beverages, packaged goods, or brand items — directly into gameplay. This creates a strong, intuitive connection between the participant and the brand.
What Catch Master Is
Catch Master is a digital catch-and-collect game where players move the physical product side-to-side to capture falling on-screen items such as icons, themed assets, or branded visuals. Each correct catch increases the player's score, with animations reinforcing accuracy and performance.
The game’s straightforward design allows rapid participation turnover, making it suitable for large-scale festivals, mall promotions, tourism zones, trade exhibitions, and corporate activations in the Kingdom.
How Catch Master Works
1. Motion Recognition System
Depth or infrared motion sensors track movement of the product without requiring wearable accessories or calibration.
2. Customisable Digital Elements
Falling objects can be designed around:
Brand ingredients
Cultural themes
Event motifs
Mascots
Campaign graphics
3. Real-Time Scoring Display
Participants receive immediate feedback, increasing competitiveness and replay value.
4. Optional Leaderboard
Ideal for multi-day public events, family festivals, and retail campaigns.
5. Compact Setup
Suitable for malls, exhibition halls, pop-up stands, and tourism activation spaces.
Why Catch Master Works in Saudi Arabia
1. Strong Fit for Retail and FMCG Marketing
Saudi Arabia’s retail market — especially malls and shopping districts — benefits from activations that encourage direct product interaction.
2. High Family Engagement
Large family turnout during weekends and national celebrations creates favourable conditions for simplified interactive experiences like Catch Master.
3. Suitable for Tourism and Cultural Zones
The game’s customisable visual assets allow alignment with cultural themes, hospitality experiences, and tourism narratives.
4. Operational Efficiency for Large Events
The activation requires modest space, minimum staffing, and delivers fast cycles, making it practical for festivals and exhibitions.
5. Strong Appeal Across Age Groups
The intuitive motion mechanic ensures accessibility for children, youth, adults, and seniors.
Branding & Government Integration Opportunities
The platform supports institutional or corporate objectives through:
Custom thematic visuals
Cultural storytelling elements
National celebration themes
Campaign messaging
Long-duration activation potential
Conclusion
Catch Master offers a high-performing, intuitive, and effective engagement tool for Saudi Arabia’s expanding public event and retail activation sectors. Its product-driven interaction model ensures meaningful brand visibility and user participation across diverse environments.
To learn more or discuss event requirements, please contact our team.
